2. Add Keywords

In a Forbes article, General Manager of Lock Search Group, Peter Zukow had this to say, "We have 35 recruitment consultants" "Different recruiters have adapted to different strategies but all of our consultants have adapted LinkedIn." Recruiters, employers and school admissions officers search through LinkedIn and other career sites using keywords to target potential hires or students. That's why keywords are important throughout your entire profile, but especially in the "Specialties" section. That's why you should invest some time to choose your keywords. Think here about what terms might be important to potential employers. To boost your chances of being found by prospective companies, align your keywords with the role you are trying to get into.

There are several keyword tools available and you should use more than one. Here are several free ones that should do the trick.

Google AdWords

WordStream Keyword Tool