4. Update your Professional 'Headline'

Your headline, located just beneath your name, is set by default to populate this field by grabbing your most recent job title, which isn't always in your best interest. This is the first thing people will see when visiting your page and as always first impressions are often the most important. Since you can only make one first impression, this message needs to be clear succinct, meaningful and tell people what you are about. Use one or at most two of your top keywords in your headline.

5. Let Your Personality Shine

Your "Profile Summary" is where you can show a bit of personality. Some people copy and paste their cover letter into this section; others use their resume summary. According to Zukow that's not enough, he recommends adding as much relevant data as needed. Your job here is to get readers to take notice and compel them to want to know more about you. Include your accomplishments, your experience and technological prowess. You have 2000 characters here--make them count. Use them all if necessary and sprinkle in keywords where possible. There are many samples available with a .

6. Build Your Connections and Connect With Groups