Apple's ads ignore the whole "where's my 3G map?" question, don't employ third-tier acting talent, and don't even mention AT&T. Instead, they focus on the practical applications of talking on an iPhone while checking e-mail and/or surfing the Web. So when do you think the "A" in AT&T will stand for "Apple"?

Question 2: The anti-Google movement among newspapers is growing. Which of the following dailies has not announced it may block Google from indexing its content?

Correct Answer: New Orleans Times Picayune

Following News Corp.'s threats to stop users of the search giant from accessing Journal stories, the publisher of the Denver Post declared it will block Google bots when it begins charging for online access next year. The Morning News is also considering a pay wall and Google blockage. We hear they're also thinking about hiring "newsies" to run up and down the street wearing knickers and crying, "Extra, extra, read all about it."

Question 3: "Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and ___ is centered on creative and talented people -- employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the ___ brand as we take the company into the next decade." Who's standing behind what brand for the next 10 years?