Interclick said on its that its Open Segment Manager data valuation platform can ingest and combine limitless amount of data sources and types, regardless of format or taxonomy. OSM employs customized statistical treatments and optimization technologies that can be applied across any display media, whether it's purchased directly, through real-time bidding, in an exchange, or in any other marketplace, it added.

OSM is coupled with Interclick's Genome, a self-service audience recommendation and planning platform; ATS 5, a proprietary ad serving platform; VTS, a video serving platform, and its Marshall reporting and analytics platform.