The platform from Interclick has been optimized to work with large data volumes across multiple providers and marketplaces, Yahoo said.

Interclick in New York was founded in 2006 and was listed on the Nasdaq stock exchange in 2009.

Yahoo is itself rumored to be a target for acquisition. The company is meanwhile on the lookout for a new CEO. Tim Morse, Yahoo's chief financial officer has been the interim CEO after the company ousted former CEO Carol Bartz in September.

Yahoo said it will commence an all cash tender offer for all outstanding shares of common stock of Interclick at $9.00 per share. The transaction has an estimated total equity value of approximately $270 million.

The companies expect the tender offer to close by early 2012. The closing of the tender offer is subject to customary terms and conditions, including the tender of a number of shares which is at least a majority of the total number of outstanding Interclick common shares.