Women desire iPhones, men want Android smartphones

01.12.2010

(Earlier this year about Amazon Kindle owners being rich and iPad owners being young and male.)

Nielsen also asked feature phone and smartphone users about their upgrade plans. Feature phone users were more undecided than current smartphone users, 60% of which are pretty much evenly split between wanting Apple iOS and Android phones.

Apple iPhone held the largest current share with 27.9%, followed by RIM BlackBerry OS at 27.4%  and Android at 22.7%.