On my iPhone, I have the Contacts app, and the Safari browser app both on my main home screen. But, finding a contact means tapping the Contacts app to open it, then surfing through the list of contacts to find the one I want before I can do anything. I can add contacts I use frequently to my Favorites list under the phone app--essentially putting them into my speed dial list--but it's not the same.

Pinning a contact to the start screen doesn't just let me call them faster, it lets me communicate with that contact more easily. Period. I pinned my wife to the start screen, and when I tap on the tile it opens up to her contact info which gives me the option to call her mobile phone, or call her at home, as well as text message, or send an email to any of the various email addresses I have listed for her.

It also shows me her most recent Facebook status update, and I can swipe to the right to get a broader view of things she has posted on various social networks and online services.

Being able to pin websites is equally empowering. Rather than having to open the browser app, then surf through my favorites and bookmarks to find the site I want, I can just pin the sites I use most frequently as a tile on the start screen and get there in one tap.

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