Why Facebook will cut the Timeline in half

03.11.2012

gets an A. In fact, besides the character limit, perfect linearity has always been one of 's most appealing features. Someone posts a tweet, and it shows up at the top.

in a browser also gets an A. The company offers a Twitter-like stream of perfect linearity. In fact, they even got a lot of flak from the nerdy techie segment of their audience for not filling up all the white space on the interface. It's interesting to note that a failed precursor to +, called Google Wave, suffered from a two-stream layout, which was awful and contributed to its failure. The phone app for Google+ is also very linear. (The tablet app, not so much.)

gets a B+. They have a single, linear stream, for the most part, but every few items they'll slot two items in side-by-side. It's not a visual disaster, but it does represent the primacy of being "different" over user appeal.