Why Facebook will cut the Timeline in half

03.11.2012
is testing a new design for its . Instead of two columns of updates, the experimental interface has just one.

Half the columns makes it twice as nice.

I expect to implement the experimental layout, or a variation on it, systemwide.

The reason is that Facebook's current, multi-column stream is amateur-hour design that subtly irritates and frustrates mainstream users.

In fact, serving up a design that features undifferentiated multi-column stream layouts is the easiest way for social content stream companies to limit the broad appeal of their product.