Google has as dominant pseudo-monopoly in online advertising to rival its dominant pseudo-monopoly of online search. Google AdWords, and the growing empire of Google online and mobile advertising services are a force that businesses can't, or at least shouldn't ignore. However, the points made by my peers only explain why Google AdWords will remain a tour de force--they don't have any relation to Google+ Business Profiles.

The same is true for Google Analytics. It is a great service, and a valuable tool. It is more mature and has broader reach across the Web than Facebook Pages Insights, but the Facebook Pages Insights offer tremendous analytics for all it is intended for--Facebook Pages.

Don't Hold Your Breath

The article by Mitaru and Wenzel has some other questionable points. For example--it speculates that Google will simply integrate Google+ Business Profiles and Google Places, while Facebook is allegedly struggling to get businesses to merge Facebook Places and Facebook Pages to achieve similar synergy.

I don't doubt that Google will just do that, which is part of what makes . Google will take bold liberties in merging and integrating services whether you like it or not, while Facebook leaves it up to each business to merge services, or grant permission to third-party services on a case by case basis.