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Why Facebook Pages Will Best Google+ Business Profiles

08.07.2011
Google has asked businesses to refrain from jumping on the Google+ bandwagon just yet, and claims to be hard at work developing Google+ Business Profiles that address the unique aspects of a business on a social network as opposed to an individual. Early speculation seems to trip over itself swooning about the benefits and advantages of these not-yet existent Google+ Business Profiles, but I don't share the enthusiasm.

For example, some of my PCWorld peers are of the opinion that as the preferred online destination for businesses with social network savvy. They list a variety of reasons for coming to this conclusion, but I find the logic faulty.

Search

My PCWorld counterparts, Ilie Mitaru and Elsa Wenzel feel that Google's dominance of search makes Google+ Business Profiles a better bet. Their argument, though, seems to be based on an assumption that Google will favor its own services over other online resources--something I believe it is currently under an FTC antitrust investigation for. They also claim that Facebook has "no penetration into the search market" which ignores Facebook's close ties with Microsoft and integration with Bing--never mind the recent partnership .

Productivity and Communication

Google has a plethora of online productivity and communications services--Google Docs, Gmail, Google Chat, Google Voice, etc.. Google+, and Google+ Business Profiles, will ostensibly give Google an opportunity to integrate these into a cohesive whole that is greater than the sum of its parts.