These organisations also say that offering to customers comprehensive views of storage, virtual machines, or optimised systems can be a good way for resellers to add on new services where they weren't competitive before.

"There's a real opportunity as the market matures for the resellers moving from initial optimisation to absolute visibility," says Ian Raper, ANZ regional director for Riverbed. "They can offer something like assessment services, to show what's going on in the customer's environment."

Raper says that Riverbed, a WAN optimisation specialist, has been building up its portfolio for years to bring application acceleration in hybrid networks. The company acquired Zeus in 2011, adding hypervisor centric application deployment control to its portfolio.

Additionally, Riverbed and Akamai will soon introduce a product they teamed up in 2011 to deliver aimed at accelerating SaaS. Raper says there isn't a built in feature to give organisations detailed and accurate look at where problems in applications occur.

"What all this is meant to do is break down problems in the network," says Raper. "it's not just about making stuff go faster when something breaks down. It's knowing where the break is. Being able to see networks as an end-to-end gives a better idea to organisations of how to solve the problem."