The lackey

His trick

The lackey is an invisible grunt in your organization, but his blog is closely followed by your competitors. He records intricate details of his travails -- including running commentary on competitive strategies and nuggets of intellectual property -- through his Wi-Fi-enabled smart phone, all while answering customer calls or stocking pens in the supply room.

Your treat

Google his blog. Forward the link to your public relations office, with thanks for authorizing it. "Isn't it cool that we're getting free publicity? I'm glad we're using viral marketing to get this information out to the public." Note that "this early release marketing campaign sets a new and aggressive direction for us, and has our competitors really nervous." Ask if he needs a mobile video feed.