The above tips represent a crash course in online reputation management and using social media to blast out blog posts, press releases, product announcements, and really anything your company has to say. Remember, in order to stay relevant, you need to push content out often, and respond quickly to what others are talking about. Do it right, and your social media presence will quickly become more relevant with a greater return on investment than anything offline.

Michael Schneider is the CEO of , a Los Angeles-based interactive agency. You can learn more about Michael at .