Link the Identities Together

Install the Twitter App on Facebook so updating your Twitter status automatically updates your Facebook one. Encourage key employees to set up their own Twitter accounts and link them to their own Facebook statuses.

Sign up for Twitterfeed and link your blog(s) to it. Encourage key employees to do the same. Then, when anyone posts a new blog entry, this service automatically updates the associated Twitter accounts, and if the Twitter accounts are linked to Facebook, those Facebook statuses get updated automatically. Done right, your message gets blasted to thousands (or tens of thousands) instantly. You can also use Twitter's search to routinely monitor what people are saying about your company and your products and services.

Be Responsive

If your customers take the time to write something about your brand, take the time to respond. The more responsive you are-even with negative issues-the higher your company's reputation will be. Studies show that when customers have a problem if they get a response from the company quickly they actually become more satisfied with the brand than if they had never had an issue to begin with.