This is Tim: Cook on Apple's fourth-quarter earnings, the iPad mini, and more

26.10.2012

One of the things we try to do is to create a product that people will love for months and years after they've purchased it and continue using it in a robust way. So that's what iPad mini has been designed to do; you can really see that more broadly on an iPad by looking at the usage statistics. As I'd mentioned earlier this week, over 90 percent of the Web traffic from tablets are from iPad. Apple will not make a product that somebody may feel good about the moment they're paying for it and then when they get it home they rarely ever use it again. That's not what we're about, it's not the kind of experience we want our customers to have, and I would encourage you to use an iPad mini, and I don't think you'll be using anything other than maybe another iPad or something after you do that.

We now have almost all of the Fortune 500 that are testing or deploying iPads, and I think with the recent announcements, penetration will only grow. We've also pushed fairly aggressively in the Global 500, and those numbers now are above 80 percent on both iPhone and iPads. I feel like we're doing fairly well there; there's clearly much more to do, but I'm feeling pretty good about it.