In the same manner, IT companies have actively chosen to tread the green path in recent years. "They have taken proactive roles in the promotion of green technology to highlight the efficiency, industry standards and compliance features and environment-friendly specifications of their respective product offerings," explains Ronnie Latinazo, country manager, EMC Philippines.

There is, however, a growing disparity between vendor-side efforts and end-user collaboration, according to IDC. "The gap exists especially in communicating the longer-term benefits and in-depth understanding of green IT adoption," Alberto relates.

In the same manner, the government's silence on green computing is stalling its adoption in the country. "Lack of more concrete government programs for green IT adoption, as well as the willingness to pay a price premium, serves as critical challenges to the success of green IT in the country," he adds.

Green Prospects

Vendors harping on the green features of their products still have a lot of ground to cover in order for widespread adoption to take place. According to Gartner's Tratz-Ryan, vendors need to have an end-to-end view of green computing. "Green IT is obviously at its infancy, and a lot of discussion is focused on operational and tactical goals," she explains. "Vendors right now are just starting to assess the prospects of their products, with only a few brands reaching the peak of development."