The new hotness: Personal tech in 2007

02.01.2007

We're predicting that it will not be a runaway hit like the original iPod was, mainly because it's not 2001 (when the original iPod shipped), and it's not the media player market, which was easy for Apple to dominate. The mobile phone market is mature and jam-packed with awesome devices that have in many cases built strong loyalty among users. Still, Apple is Apple, and the phone will do pretty well.

More importantly, the move will make the world safer for media-playing cell phones.

Most of the better phones these days play music, but consumers are slow to change their behavior for several reasons, including iPod brand loyalty, weird pricing and downloading schemes promoted by the wireless carriers -- and habit. But Apple's entry in this space will accelerate the pace of adoption across the industry and give those who have invested heavily in iTunes media a phone to play their files on.

The year of face recognition

Face-recognition technology will be red-hot this year, and will show up in a growing number of consumer products and services, including digital cameras, online photo search engines and biometric security devices.