The Macalope Weekly: Enthusiasms

04.12.2010
Editors’ Note: the skewers the worst of the week’s coverage of Apple and other technology companies. In addition to being a mythical beast, the is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.

As a fictitious version of Al Capone , “A man becomes preeminent, he’s expected to have enthusiasms.” And then he beat a man to death with a baseball bat to make his point. This week’s group of pundits doesn’t kill anything other than logic, but they’ll still make your head hurt! An pundit shows his lack of enthusiasm for the release of iOS 4.2, Paul Thurrott goes off the rails for Windows Phone 7, and a writer’s personal preferences get the best of her.

While the Macalope was pleased to get that almost made his iPad seem like a completely new (and free!) device, not everyone was as thrilled. ’s Galen Gruman, for example, declared Apple’s release of iOS 4.2 , saying that multitasking, folders, e-mail threads, and mobile management “are welcome but long overdue…”

You may think it’s “long overdue,” Galen, but compared to what?

That’s the thing about the market for technology goods. It’s all relative. You only have to be better than your competition. And the iPad’s competition until just recently has been {ERROR: NULL OBJECT}.