c) But Apple was taking the situation seriously: "We want to find out what the real problem is before starting to work on solutions. So we've been working our butts off to come up with real solutions. And today we want to share with you what we've learned."

d) One 'solution' was to change the algorithm that controlled the signal bar display, which Steve Jobs claimed was making users think there was a problem when there actually wasn't: "We had incorrect bars, so when it did drop, the drop looked far more catastrophic than it really was. We've released iOS 4.0.1, which fixes the wrong formula for bars."

e) But most importantly, the antenna problem (where it really did exist) could be alleviated, if not entirely fixed, by the use of a 'bumper' case. And Apple would give these away for free, or refund anyone who had paid for one already. And if people still weren't satisfied, they could return their iPhones for a refund.

Despite the aggressive tackling of the problem, the iPhone 4 is still remembered as the antennagate iPhone. But an exceptionally popular phone for all that. Apple pointed out at the press conference that it had sold well over 3 million iPhone 4s since it launched 3 weeks previously.

4 October 2011: iPhone 4S is announced