Lawrey said involvement in associations such the TM Forum was one way to collaborate, while telcos seeking top-down support from the enterprise was another.

“We have become highly involved with TMF around Cloud...it’s really about bringing people together and there are a lot more players deciding they need to be part of this,” he said.

“…You have to have sponsorship across the enterprise from the top down, bring those changes down, and have an agreed position on how to bring the business forward.”

Lawrey also provided some insight into the deployment of Telstra’s new business process framework, saying that a shared approach was key.

“The shared information data model is one of the biggest and most important frameworks...we pinned most of our transformation around this model,” he said.