"While performing diligence, we found that Richard [Purcell, head of CPG] was one of the leaders in the privacy world from a content perspective. And because CPG is a small firm," he added, "we knew that we could work closely with him to develop content that applied to Oracle's unique business and operations."

Kevin Turner, international director of emergency cardiovascular care at the American Heart Association, also pointed to the ability to know who would be working on his project. "I turned to Richard because he has an ability to build a positive consensus with decision-makers to understand the principles of proper data management and their impact on the long-term health of the organization."

Louis Branz, CPO at St. Louis-based Edward Jones, told me that cost was a deciding factor. "We have had very good experience working with lawyers like Becky Burr and non-lawyers like Richard Purcell."

Branz added, "We find that they're very willing team players who take the time to get to know us, track what's going on in the world and help us prepare practical solutions to our problems."

Enter Europe