Adam Nelson, senior managing consultant in IBM's Security & Privacy Services group, sees cross-border data transfer and data-related vendor management driving demand for 2009 projects across his clientele.

"Continued moves to globalize data management -- and to tap into 'cloud' infrastructures -- will drive an increased need to address compliance, risk management and supporting technology," he explained.

"We anticipate that a top driver for outside advice in 2009 will be related to cost-savings initiatives that impact privacy," said Ruth Hill Bro, a partner at Baker & McKenzie.

"Transactions such as renegotiating outsourcing arrangements, expanding offshoring activities, consolidating global databases and implementing global reductions in force would all require a plan for privacy," she added.

Will companies facing declining earnings in 2009 end up scaling back their privacy agendas, after all? Many will try. But consumer, legislator and regulator demands for greater privacy protections are likely to drive the ultimate outcome.