Springboard: Most Asia Pacific firms lack green IT strategy

19.06.2009

However, respondents didn't consider any one global IT firm to be the unquestionable green IT market leader when questioned specifically about green software, hardware, services, and communications, the research firm noted.

Besides, IT vendors with strong green marketing campaigns and credentials have substantial influence over purchasing decisions with a large percentage of the respondents indicating that they consider green credentials when selecting an IT supplier, Springboard added.