"Green IT may not have yet reached the level of a strategic priority for Asian enterprises, but it is growing in importance and we see the trend shifting from a movement to a market in the next two-three years," said Jonathan Silber, research manager at Springboard Research. "The good news is that both in spite of, and because of, the economic crisis, a considerable number of companies are recognizing the value and payback of Green IT initiatives."

According to the research firm, a vast majority of enterprises are found to have implemented discrete green IT initiatives despite not having formal strategies in place.