Facebook's focus has shifted from user growth to user engagement and sharing, Samberg told the gathering of developers and media.

"You wake up, share it with your friends. You're out of toothpaste, share it with your friends. You take a crazy, big number-two, don't share it with your friends. That's for Twitter."

Yep, big laugh after that one.

Fake Zuck then announced some innovative (and fake) Facebook features, including a new section in your list of friends.