SAP points to consumerisation of enterprise apps to drive growth

11.05.2012

For example, an SAP retail client may decide to user SAP software to create an application that allows its customers to shop on their mobiles, which would allow any data collected to easily tie into their SAP ERP system.

Verdi also said that the same might work for a utility company working on a smart grid project, where it could offer its customers SAP apps to control and monitor power usage on their mobile devices.

SAP would receive additional revenue for every client customer using the application. Verdi said that this could either work on a commission type basis, where for every transaction SAP receives a percentage of the profit, or whereby SAP annually receives a set amount from the enterprise client for every one of its customers that uses the mobile app.

Verdi said that he believes that this new model for SAP could be driven by adoption in Brazil.

"Brazil is no longer a country that waits around to see technology being adopted elsewhere. More and more we have seen companies taking the lead locally," he said.