SAP points to consumerisation of enterprise apps to drive growth

11.05.2012
SAP is planning to target the customers of its enterprise customers in a bid to achieve rapid growth rates over the next three years.

Luis Cesar Verdi, President of SAP Brazil, told Computerworld UK that Brazil currently has 1.5 million end users for its mobile applications, but plans to increase this rapidly to 20 million by 2015.

To achieve this, Verdi plans to target the general public by going through enterprise customers that currently use its ERP systems and mobile applications.

"Our strategy is to first help our clients understand how to use our mobile technology internally within their organisations," he explained.

"However, we intend to extend this and get them to offer our mobile applications and infrastructure to their customers," he added.

Verdi said that this is likely to be specifically within the services sector, for example, in retail, financial services and utilities.