The fact that Samsung can offer Windows products in all categories will help differentiate it from the competition, according to Samsung, which has high hopes for both Windows 8 and Windows Phone 8, the company said at the launch event.

Meanwhile, on the Android side, the Galaxy Note II has a bigger screen and a faster processor than its predecessor tablet, while the Galaxy Camera has 16-megapixel resolution and an optical zoom.

For Samsung, the IFA trade show seems to have become the place where the company launches new concepts. At last year's show it premiered the first Note, and this year it has launched the Galaxy Camera.

The camera is the first in the world to combine Android 4.1 with 3G and a quad-core processor, according to Samsung. It also has a 4.8-inch HD display and an f2.8/23 millimeter lens with a 21x optical zoom. It is voice-controlled and users can store images on Dropbox; 50GB is included.