RIM to return to business focus; new BlackBerry strategy promised

29.03.2012

RIM continues to express confidence that its -- expected to hit the market in the fall -- will reinvigorate the company's fortunes. But they warned investors to expect no turnaround before then, and in fact said they would no longer provide investors with guidance on financial performance, a sign of a troubled company.

In the meantime, RIM is trying to sell its unwanted BlackBerry devices in developing countries, in hopes they'll have more appeal and help create a new market for the future. However, Nokia is aggressively targeting those same countries with its and already commands the majority of the non-smartphone market in most of them. Samsung is also increasingly targeting such countries with a mix of Android and smartphones, and Apple is aggressively targeted the growing middle and upper classes in those countries with its iPhone and iPad.

RIM co-founder and former co-CEO Jim Balsillie has also left the board of directors, RIM acknowledged in its earnings statement today. Balsillie and Mike Lazaridis had been co-CEOs until 10 weeks ago, when they were replaced by Heins, the former CFO, but both remained on the board. Both had been blamed by investors and the press for RIM's clinging to its original messaging-oriented business model. Balsillie's statements in fall 2010 that mobile apps were a fad were lambasted at the time as a sign RIM's leadership was unable to see the change in the mobile market.

in InfoWorld's Mobile Technology Channel.