RIM Developer Chief on the Future of BlackBerry, BBX

03.11.2011

Indeed, Saunders helped guide the Redmond-based software giant through a number of , including significant Windows launches.

"The toughest problem (RIM and) BlackBerry have is that our story is not well told," Saunders says. "It's being drowned in market noise. People forget there's a beautiful opportunity here. The market needs to understand this. Our customers are loyal, developers are loyal. I want to bring techniques I learned [in the past] to the world of BlackBerry."