'With the growing call center industry here in the Philippines, I won't be surprised if the local help-desk here will also handle our market base in the US and Canada,' Pavich said. 'The Philippines was also chosen because we saw a lot of potential in terms of technical knowledge.'

The Mountain View, California-based company also has support centers located in Canada, the Netherlands, and Japan.

Pinnacle was acquired in August 2005 by Avid Technology Inc. to be its consumer arm for video editing solutions. Avid is a leader in digital nonlinear media creation, management, and distribution solutions for the film, video, audio, animation, games, and broadcast industries.