6) What are the latest trends in retail that support the move to proximity awareness and analysis?

Presence sensing and analytics comes more into focus as demonstrated in a report by publication Chainstoreage.com indicating that shoppers who used a mobile device in-store are six percent more likely to make an in-store purchase.

Retailers who employ a Proximity Awareness and Analytics solution leverage this surge in mobile devices by identifying customers and using rule-based push notifications such as personalised greeting messages and coupons. Such personalised service would lead to positive interaction and stimulation for the consumer, and ultimately, for the retailer, a positive purchasing decision.

As competition for customer spending intensifies, retailers should look at strategies to attract, retain and increase customer conversion. Analytics solutions can help retailers formulate the right loyalty-based programme designed to enhance customer lifetime value.

7) What are the boundaries retailers should be aware off when collecting shoppers' data?