The retail industry is an incredibly competitive environment. The market forces are driving the need for differentiation among retailers, and this can only be delivered through innovation.

How does one differentiate a pair of jeans? We all understand the generic segmentation of premium, mid and value-driven brands and consumers. How then do you differentiate within these sub segments given that there are a host of options available to the consumer simultaneously, even for seemingly similar items?

Our view is that differentiation is driven by increased interaction with the end-user and an intimate understanding of their preferences. The data collection, analytics and alerts prompted to achieve this have an endless number of permutations that simply cannot be done manually.

2) Some of the retailers seem to have the oldest systems around. How can your systems work together with legacy platforms?

Integration with legacy systems is not an issue for most of our solutions. Motorola Solutions' Proximity Awareness and Analytics can work with the customer's existing Wireless Local Area Network platform.