A trots out some alarming statistics. The company says one-third of U.K. children are sleep-deprived from texting at night. Meanwhile, 10% are bullied, one quarter use their phones during class, and one-third spend a whopping five hours per day surfing the Web on their mobile phones.

The Bemilo service enables parents to set specific hours during which their kids can use their phones. The phones simply won't work during blocked hours -- during the school day, for example, or late at night. It lets parents approve or reject people who want to establish connections for calls or texts. And it even gives parents the ability to see who calls, and to read SMS messages.

The Bemilo service is at the forefront of a growing military industrial complex arming parents to go to war for their children. In fact, an arsenal of parental-control offerings have been announced in the past month.

A parental control app announced in late April for iOS, Android, BlackBerry, Symbian and Windows Mobile does many of the things that Bemilo does. (The iOS version requires a jailbroken phone.) Called , the app costs about $50 per year.

this month announced an iOS Web browser app that automatically blocks inappropriate sites on and .