Oracle e-commerce vendor Art Technology Group earlier this year, saying that the growing convergence between traditional and Internet commerce calls for a unified technology platform that ties together all channels.

FatWire, with headquarters in Mineola, New York, has Barclays, Best Buy, Cisco, Ford, and Pfizer as customers. Over 300 global enterprises across financial services, healthcare, media and retail industries use FatWire's software to optimize their web sites, Oracle said. The two companies have common customers across multiple industries.