FatWire's software provides business managers with the ability to easily modify site content and design, enable social interaction, analyze and optimize content, and create customer segmentation to deliver tailored messages, .

With FatWire, customer interactions in cross-channel touch points, including in-store, online store, contact center, and e-mail will now be further extended to the web, mobile and social channels, it added.

Financial details of the transaction were not disclosed. The proposed transaction is subject to customary closing conditions, and is expected to close by the middle of the year, Oracle said. Until the transaction closes, each company will continue to operate independently, it said.

The FatWire management team and employees are expected to join Oracle after the transaction closes.

Oracle said FatWire's products complement its other products including Oracle Fusion Middleware, Business Intelligence, Enterprise Content Management, and Portal technology.