Ovi Share will be integrated with Nokia phones and some Web sites, he said. To Nokia, this means that a user takes a photo with a phone's camera and simultaneously uploads the image to social-media sites like Facebook and Flickr.

Elevating the role of services also means that hardware will be designed around software, he said. While this mentality did not always exist at Nokia, "that is about to change and is part of this overall transformation" to emphasize services on top of a device, Ojanperä said.