"The consumer expects more. What can your phone do for me?" Ojanperä said during a session at the J.P. Morgan Global Technology, Media and Telecom Conference in Boston on Tuesday. "Can it play music, navigate? Having a color screen or QWERTY keyboard isn't enough."

To answer the mobile market's demand for services, Nokia is preparing to launch the Ovi mobile application store later this month. The store, announced in April, will feature software programs as well as games and videos, said Ojanperä. Nokia's offering is going up against an army of new mobile software stores, including Research In Motion's recently launched application store for its BlackBerry devices and Apple's App Store for the iPhone and iPod Touch.

The mobile application market will develop as the industry shapes it, he said. Sharing software sales revenue with developers must be handled in a way that benefits developers and businesses. Companies that retain too great of a cut from app sales will deter developers from a mobile OS.

"If the industry takes too much, there will be no interest. It will hurt our platform," he said.

While Nokia plans to monitor applications submitted to Ovi, the company wants the store to be as open as possible, Ojanperä said. Apple drew the ire of developers for pulling some applications, such as one that enabled BitTorrent file sharing.