Remember Disneyland's interactive that launched at the Anaheim, Calif. theme park last year? It was largely billed as being a Microsoft and HP creation. Total Immersion, though, supplied one of the most-discussed pieces of "magical" technology: a virtual dressing room that lets guests see altered versions of themselves on a special mirror.

"There's face recognition, but there's also recognition based on what the guest wears on their shirt -- so they can virtually try on hairstyles, accessories, and princess dresses in front of what we call the 'magic mirror,' " Davis says.

Topps, no doubt, is hoping that same magic will reach its 3-D experiment -- and, you might say, knock one right out of the park.