Rethinking Baseball Cards

The 3-D appeal couldn't come at a more crucial crossroad: With the wealth of baseball stats now available online, the sports trading card industry has fallen from bringing in US$1 billion a year to now generating about $200 million in annual revenue, according to data obtained by . The founder of Topps' parent company, Michael Eisner (yes, ) says he sees the 3-D Live cards as being a step toward "transform[ing] Topps into a sports media company."

The Topps 3-D Live cards feature 32 different Major League Baseball players and are available in all packs of Topps 2009 Baseball Series 1 cards, as well as within Topps' Attax baseball card game.

3-D in the Real World

As for Total Immersion, Davis says the company has a big year ahead, with more traditional consumer companies set to unveil new three-dimensional sides to their products this coming summer. There's a good chance you've seen some of before, too -- you may just not have realized it.