But while the Surface tablet boasts an impressive design and features localized for the Chinese market, the device could still be a hard sell for consumers in the country, given the , said Kitty Fok, an analyst with IDC. "[The Surface tablet] is not really a low price product," she said. "For the people who can buy it, they probably have an iPad already."

Some Apple users in Beijing, however, said they wanted to buy Microsoft's Surface tablet because it offered something different over other tablets. "This is the first time Microsoft is coming out with something like this. It's something fresh," said Chen Lei, who owns an iPad, but was waiting in line to buy Microsoft's tablet.

He thinks that Microsoft's Windows RT and Windows 8 tablets could gain popularity in the country because of their productivity features, including a version of the new Office 2013 suite.

"Once people hear that these tablets have Office on them, then I think it will become popular," he added.

Wang Hui, a 25-year old, was also in line, and said she wanted to buy the Surface tablet because of features such as its Type Cover and sleek design.