But when you go to your mob, you are more likely to see posts relevant to the original point of the group. And when you post in your mob, others in your mob are more likely to care about your post and are also more likely to respond, resulting in a more engaging discussion. As the founders say on the , "mobs are for winners, [Facebook] groups are for spammers"You don't have to worry about friending on Micromobs; just worry about your group.

Micromobs is also designed to be very accessible. You can respond to notifications directly from your e-mail account, and your response will post immediately to the mob you are responding to. Micromobs is also accessible via the browser on Blackberry, Android, and the iPhone, and SMS-forwarding functionality is coming soon. The creators say that they will likely work on applications for the phones in the future.

Micromobs was able to become successful because of its creators' ingenuity, business style, and personal commitment to bringing a better networking site to the Web.

According to the creators, part of the company's success comes from its summer intern program. For instance, Lionel Vital, a business intern from Stanford University, helped the company put together its business model and test various traffic and monetization strategies. Anuj Biyani, a technical intern from UC Davis, apparently learned Ruby on Rails in only two weeks, and also built a host of critical features which immediately went live to all of Micromobs's users. Finally, Jeff McNulty, a current Micromobs intern, is helping with the company's grassroots outreach campaign, and is responsible for bringing hundreds of new users to the site.