Ahhh. Well, that’s interesting, isn’t it? Turns out it’s not just about Apple being greedy. It’s also about them not selling out the customers to the publishers. And the thing that will, at least according to the CEO of the company that owns the , drive them elsewhere.

At the very least you have to break these things apart. Yes, Apple’s . But if it the only middleman between those actually creating the content and you, the content consumer, you could still get all the content you get now (admittedly, big ifs), it might actually be better than what we’ve had to date.

While there contenders in the Dumbest iPad 2 Coverage category this week, the Macalope’s favorite piece came before the device was even revealed.

CNNMoney.com’s David Goldman got the expectations exactly wrong claiming on Tuesday that Apple really needed