"You really want to express your personal brand in the LinkedIn summary," Dixson says. "You want to show who you are, what you do, and why it's unique."

3. Filling out your bio

One of the finer things about LinkedIn, at least from a recruiting standpoint, is that it not only encourages honesty in your resume, it essentially requires it, since your profile is viewed by your bosses, colleagues and customers.

Dixson says the normal resume rules apply - accentuate your strengths and highlights, while providing context around your job responsibilities.

But the one main difference between a regular resume and a LinkedIn profile is that you'll have a wider range of people viewing the latter. As such, you will have to be slightly more pragmatic in hitting points that you think might satisfy a few different sectors of your industry that interest you.