LinkedIn Etiquette: Five Dos and Don'ts

Building a strong profile on , the social network for professionals, has taken on greater importance as the economy slips deeper into a recession. What information you decide to include, or exclude, could affect future job opportunities as well as your overall identity on the public internet.

Although LinkedIn doesn't pose the same reputation perils presented by - such as being tagged in photo albums or being victimized by random comments left on your profile - the pitfalls of a poorly constructed LinkedIn profile, or employing bad LinkedIn etiquette, can alienate your contacts (known as "connections"). It can also turn away potential employers interested in hiring you.

We caught up with , a reputation management and online identity expert, who helped us with our to get her tips on proper LinkedIn etiquette.

1. Profile Picture

Saying your LinkedIn profile picture should appear "professional" states the obvious. But more specifically, says paying a professional photographer to give you a few headshots to choose from is worth the modest investment because your picture is one the first things people will notice on your LinkedIn page.

Do some research online to find a photographer near you. You should be able to hire one, Dixson estimates, for $200-250 who can get the job done well. Remember: this is a modest investment when you consider how many professional contacts - some of whom you know, some of whom you don't - will view your LinkedIn profile.