Create a "war room." "Teams need a place to continually come back to that's not torn down at the end of the day," says Tom Andrews, a principal at Stone Yamashita Partners . It has to be private enough for them to post strategy maps, hypotheses, insights and ideas on the walls or on whiteboards. "It gives you the ability to scan the material and make connections in a vastly more superior way than through language or a PowerPoint document," he says. "It's vital to have a collective memory."

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Amazon.com Inc.

According to CIO Werner Vogels, Amazon.com can never stop pushing the limits of innovation in the areas in which it excels, such as search, personalization and fulfillment. "All these areas require enormous innovation to remain successful," he says.