5) iTunes Integration

From the start, Apple software--in fact an iTunes account is required for new iPhone users. For your average iPhone owner, the relationship is mostly a beneficial one, as it simplifies the transfer of new applications and media; lets you easily modify iPhone settings via desktop computers; and facilitates the acquisition of iPhone-formatted music, video and other content.

Another huge advantage the iPhone and its iTunes partnership have over the BlackBerry Storm: iTunes works on both PCs and Macs. The , which is the equivalent desktop software for BlackBerry smartphones, currently only runs on PCs, so many advanced functions aren't available to Mac users--though .

Also, RIM's Desktop Manager is clunky and unintuitive in comparison to iTunes, so less-than-tech-savvy users could benefit from Apple's familiar interface.

4) Full QWERTY (Virtual) Keyboard