The other, slightly less speculative findings include a within MobileMe, under an image publishing tool, and some hidden settings for .

The Brilliance of the Buzz

You can rest assured the blogosphere will be bursting with discussion of the discoveries for weeks, probably even months. Somehow, that always seems to be the case with Apple -- more so than with any other company I can think of. When I joke about the "," it's often not much of an exaggeration. Sometimes the gossip is , sometimes it's -- but it always makes Apple one of the most active topics within the tech community.

Few people know how much Apple attempts to promote the process -- it could quite possibly be a pure result of user excitement and anticipation. As long as the talk doesn't involve the , though, the chatter almost always works in Apple's favor. And I assure you there's no shortage of other tech giants just wishing they could create the same reaction with something as simple as .

When it comes to this latest buzz, of course, the truth is that no one outside of Apple knows the real scoop. Still, that won't stop countless people from working nonstop to figure it out -- and while the folks at Apple won't say a word, I suspect their closed lips are quietly smiling at all the speculation.