computerwoche.de

Archiv

iPhone 3.0 Buzz: Sign of Apple's (Unintentional?) Brilliance

19.03.2009
With the revelation of Apple's this week, the Internet's mob of supersleuths is hard at work searching for hints about future plans for the device. While every new discovery leads to worldwide salivation, you've gotta wonder: Were all the subtle hints left in the software actually meant to remain hidden? Or did Apple intentionally sprinkle the trail of crumbs in a calculated fashion, anticipating their uncovering and the resulting nonstop buzz?

Whether it was Apple's objective or an incidental side effect, one thing's for certain: The stream of gossip-generating goodies strewn throughout Apple's world works brilliantly. Apple's wall of secrecy, combined with its well-placed collection of clues, may have created the best cost-free, user-generated marketing network a company could possibly envision.

iPhone 3.0 Rumors

The latest round of rumors includes speculation about upcoming iPhone and iPod devices, as well as some scuttlebutt about advanced features that could end up in future releases.

First, the devices: While looking through the murky bowels of the iPhone 3.0 software, someone found suggesting the eventual support of at least four new models. One appears to be iPhone-related, one appears to be iPod-related, and are anyone's guess. The mystery items are referred to as "iFPGA" and "iProd."

The iFPGA is still puzzling most people (FPGA generally stands for "" and indicates a chip that can be configured post-manufacturing). Rumors are already about the "iProd," however, with theories ranging from it being a tablet-like device to it being a code for an iPod Touch HD.